Search engines classify pages in terms of the pages theme, then links that theme to specific search queries. Imagine you are your potential customer, what words or phrase would you use if you where searching for your products or services? Then strategiaclly place them in your web pages – this video explains the science behind page optimization.

Just because you have a web site, doesn’t mean the whole world will know of its existence. Most people find what they want on the web by using Search Engines, such as Google and Yahoo. The art, or even science, is to ensure your shop appears close to the top of a search (it’s ranking) when a customer searches for a product or service you sell. The platform has been optimized for search engine automated scans (Crawls) used by systems such as Google, as well as providing seamless integration into many Google services, such as maps, Web Master Tools and Analytics. This process is often referred to as Search Engine Optimization or for short SEO.

Here are some great articles on Google’s Search Engine:

SEO by Bonnie D’Amico Rogers
5 Must-Knows for SEO

The Next Black & White Animal for New Google Update: Google Skunk
by Chipper Nicodemus