SSL is now required on business websites. You will notice the URL bar says “Not Secure” if you do not have it on your site. What is SSL? SSL is a Secure Socket Layer that encrypts your transmissions so that they are secure. It is the standard security technology for establishing an encrypted link between a web server and a browser. It’s important that your information and that of your clients be secure, so it’s now (as of July 2018) being required for any site with any kind of form. Even a Contact Us form. In addition to helping your ranking with Google (they lower you if you do not have one), it builds trust with your clients and potential clients.